Engaging male allies in gender equality isn’t just important—it’s critical. But moving from passive support to effective action can be challenging. Some men don’t recognize a gender gap; others think they’re already doing enough.
Among those who do want to improve, many find it difficult to act. According to research by Equimondo, cited in our new Male Allies Action Guide:
“Thirty-five percent of men agree that it’s really hard to step in or speak up when they see someone harassing or bullying someone else. Many are also worried about the potential reaction of colleagues. Women agree: 47 percent of men and 48 percent of women said men who support women’s leadership often face criticism.”
The report also notes a disconnect between intention and action:
“While 77 percent of men report doing ‘everything they can’ to support gender equality, only 41 percent of women agree. Sixty percent of men and women agree it’s still rare to see men speak out against discrimination.”
Where do we go now?
Awareness is only the first step—what’s needed is action.
Our new guide lists 13 steps men (and women) can take to drive gender equity:
Actively mentor and sponsor at least one woman
Participate in initiatives that advance women
Encourage involvement in professional organizations
Address bias in hiring and reviews
Cultivate allyship among colleagues
Eliminate double bias faced by women of color
Support leadership development for women
Improve business development skills
Assign high-profile, career-advancing work to women
Encourage women to take ownership of their career growth
As W. Brad Johnson and David G. Smith write in the Harvard Business Review:
“Simply calling yourself an ally… misses the point of allyship altogether.”
They suggest six key principles:
Allyship is a verb—take action
It’s a journey—not a destination
It’s done with—not for—others
It promotes autonomy—not dependence
It shifts focus—it does not seek the spotlight
It challenges the status quo
It takes courage to advocate for change—but it’s a journey worth taking together.
Best regards,
