ChIPs Network

Acceptable uses of the ChIPs Brand

Updated October 2024

Hex Codes are on each color.

TYPE TIPS

  1. Use Montserrat font (preferred) or Arial
  2. Set copy flush left, ragged right
  3. Write heads in title case
  4. Write text in sentence case
  5. Indent paragraphs 0.25 inches (print)
  6. Do not double space at the end of sentences
  7. Avoid “widows” (short lines at the end of paragraphs)
  8. Avoid “orphans” (single lines at the top of a column)
  9. Use round not square bullets and make flush left
  10. Avoid putting more than 50 characters (including spaces) on a line
  11. Indent overruns in lists 0.125 inches or“hang”
  12. Place text on white background (preferred)
  13. Use ChIPs Dark Navy (Hex Code 152649) for text