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20 Years of Impact—ChIPs 2025 Impact Report
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Brand
Acceptable uses of the ChIPs Brand
Updated October 2024
ChIPs Brand Guidelines
Color Guide
Hex Codes are on each color.
ChIPs Brand Guidelines
Text Guide
ChIPs Typography (Print)
TYPE TIPS
Use Montserrat font (preferred) or Arial
Set copy flush left, ragged right
Write heads in title case
Write text in sentence case
Indent paragraphs 0.25 inches (print)
Do not double space at the end of sentences
Avoid “widows” (short lines at the end of paragraphs)
Avoid “orphans” (single lines at the top of a column)
Use round not square bullets and make flush left
Avoid putting more than 50 characters (including spaces) on a line
Indent overruns in lists 0.125 inches or“hang”
Place text on white background (preferred)
Use ChIPs Dark Navy (Hex Code 152649) for text
ChIPs Brand Guidelines
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