ChIPs Australia & New Zealand: In a Barbie World – The Power of IP Licensing

Join us for an illuminating panel discussion unboxing the phenomenal success of the Barbie franchise. This engaging event will bring together industry experts to explore how strategic intellectual property licensing has propelled Barbie to global fame, transforming it into a cultural and commercial juggernaut. We’ll discuss the innovative strategies behind Barbie’s market longevity, the expansion into diverse media and product lines, and the impact of licensing on brand growth and evolution. Don’t miss this opportunity to gain insights into the dynamic world of IP licensing through the lens of one of the most iconic brands in history.

KEY TAKEAWAYS | Attendees will:

1. Gain an understanding of how intellectual property licensing can be leveraged to expand a brand’s reach and market presence.
2. Learn from the success of Barbie and how similar strategies can be applied across various industries to drive growth and innovation.
3. Learn how Barbie has stayed relevant through the decades by continually reinventing itself.
4. This event is a prime opportunity to build relationships with experts and peers who share an interest in the power of branding and licensing.
5. Discover the latest trends in how iconic brands evolve through licensing, entering new markets, and adapting to changing consumer preferences.

Details:

DATE | 14 March 2024

START TIME | 12:00-1:30 PM Australian Eastern Standard Time

Lunch: 12:00 | Panel 12:30-1:30

LOCATION | Baker McKenzie, Level 19, 181 William St. Melbourne

SPEAKERS | Naomi Sheahan, Head of Licensing, Mattel Aparna Watal, Special Counsel and Brands Expert, Baker McKenzie Rebecca Currey, Special Counsel, Bird & Bird Moderator: Eunika Kurek, Senior Legal Counsel, Unilever

HOST/SPONSOR | Baker McKenzie